Being
an entrepreneur is something that a lot of people dream of becoming.
It’s a great dream to have and there are so many avenues open to the person who’s willing to put in the effort to make the business succeed.
It’s a great dream to have and there are so many avenues open to the person who’s willing to put in the effort to make the business succeed.
Part
of succeeding means being honest about areas that you feel you lack
in, such as advertising, writing, social media, etc. To be good at
what you do means that you have to engage in continuing education.
It’s
important that you do this because in the world of entrepreneurial
pursuits, not growing in knowledge can kill your business. Strategies
change and so do business models and you have to be able to keep up.
This
is something that can be good for you as you discover things that can
take your business to a new level. Not only will being part of
continuing education in your business prevent boredom from setting
in, but you can also find things that will feed your motivation and
keep you excited about the business.
Are Your Writing Skills Adequate for Content Creation?
When
you’re creating written content for your business, you want to let
who you are shine through in your voice. Your life’s experiences
are what makes you unique.
It’s
what helps your audience to be able to connect with you.
Your writing should be as unique as you are. It should be something that’s 100% you. If you take writing from other people and plagiarize that as your own, you risk a couple of things happening.
Your writing should be as unique as you are. It should be something that’s 100% you. If you take writing from other people and plagiarize that as your own, you risk a couple of things happening.
First,
it’s not going to be fresh if you’re copying content from someone
else. Second, plagiarizing is morally despicable and can hurt your
business. Once people learn that you’ve plagiarized something, your
reputation is ruined online.
People
don’t want copycat information. Plus, if you do it, your actions
can subject you to fines and other penalties because it’s against
the law. With the passing of the Digital Millennium Copyright Act
(DMCA), the works that people write and put online are protected.
When
you write, you need to write material that’s engaging. When you
write in such a way that your audience can connect with you, it’s
easier to develop a business relationship with these people.
They
will invest their time and money in someone that they feel they know
over someone that they don’t. When you write in an engaging way,
you’ll be writing things that others find interesting and they’ll
keep returning to your site to see what else you have to say.
Many
marketers have built huge careers simply because they knew how to
engage an audience with their words. Whatever you write needs to be
well-written.
You
need to know how to formulate your thoughts and come across in a
logical manner. If you write in a way that’s confusing and
unorganized, your audience will label it as rambling material.
Your
spelling and grammar should be good and what you write should be free
of typos. Everyone makes mistakes, that’s a given. But if you’re
constantly churning out writing that’s full of bad grammar and
spelling mistakes, it will make you look unprofessional.
At
the same time that you need to be sure your writing is free of
grammar and spelling mistakes, you don’t want to write in such a
pompous way that you come across as talking down to your audience.
Write
in a tone that reads like you’re sitting across from the person
having a cup of coffee and conversation. Your material should also be
up to date. If you’re always writing about things that are a few
beats behind the information that’s fresh, people will turn to your
competitors to get what they want.
Coming
up with content yourself might not be a talent that you naturally
possess. However, it can be learned. Take the time to assess your
writing skills. You can analyze your shortcomings with writing
content by being honest with yourself.
If
you find writing a chore and you hate it, you’re not really going
to want to give it your best effort because you just want to get it
over with. If you know you struggle with grammar and spelling, you
can either take some refresher courses, adult education courses, or
you can outsource to someone else – even an editor for simple
proofreading!
Does Your Social Networking Need Improving?
Social
networking opened up the world for entrepreneurs.
You can reach out online and have access to people thousands of miles away, in different countries and different time zones.
You can reach out online and have access to people thousands of miles away, in different countries and different time zones.
It’s
made doing business faster and easier. Plus, it’s a great tool for
building relationships. Like any tool, though, you have to know how
to use it well in order for it to perform for you.
There
are too many people who come across as uninteresting, too business
focuses or too standoffish and an audience doesn’t feel a
connection to those people.
These
are the entrepreneurs who languish in relative obscurity while their
competition builds thousands of followers. You have the ability to
make social networking a powerful tool if you use it right.
When
you’re online, don’t retreat into yourself.
Don’t clam up and let self-doubt have a field day with you. This is what happens when that internal thought track tells you that you’re not interesting and that people don’t want to hear what you have to say.
Don’t clam up and let self-doubt have a field day with you. This is what happens when that internal thought track tells you that you’re not interesting and that people don’t want to hear what you have to say.
Don’t
sign up for social media and then stay behind the scenes.
That defeats the purpose of having the accounts to begin with. Once you sign up with various social media sites, start to engage with people.
That defeats the purpose of having the accounts to begin with. Once you sign up with various social media sites, start to engage with people.
That’s
how you build your audience, your mailing list and basically your
business. Let people feel as if they know you, as if they have a peek
inside your life.
Share both personal and business stuff on social media.
Share both personal and business stuff on social media.
Personal
doesn't mean that you air your dirty laundry.
Don’t get on there and talk about your uncle getting drunk every holiday and dancing on the table. It’s okay to share things like photos of pretty flowers that you took or a picture of your dog.
Don’t get on there and talk about your uncle getting drunk every holiday and dancing on the table. It’s okay to share things like photos of pretty flowers that you took or a picture of your dog.
You
can start conversations about foods that you like, about a movie you
recently saw or a book that you read. Some social networking sites
are better than others depending on what your niche is.
For
example, Pinterest is a good platform for someone in the wedding or
fitness niche. You can post pictures of weddings and wedding
accessories. Or you can post workout gear, before and after shots, or
pictures of workouts.
Facebook
is good for niches that use videos or tutorials and you can create a
group dedicated to that particular niche - such as pets. You can
share information about dog products, how-to train videos etc.
Google+
has a lot of tech people, a lot of professionals. It’s not used by
the baby boomer crowd as much. So this would be a good social media
site for niches that are into information products.
When
you post on social media, pay attention to which ones get the most
interaction. If you post a video and then a picture, if one got more
interaction and more views, then you know what the audience prefers.
The
timing of your posts is important too.
Don’t push any sales or information when there’s a national crisis going on. You’ll look insensitive. Likewise, you can use stats to tell you when your audience is most active on the site.
Don’t push any sales or information when there’s a national crisis going on. You’ll look insensitive. Likewise, you can use stats to tell you when your audience is most active on the site.
Bring
Your Advertising Efforts Into a New Day
Advertising
is something that never stays the same. All you have to do is look at
the advertisements from 20 years ago to see that focus changes,
attitudes have changed and people have changed.
What
was cutting edge and worked then won’t work now.
If your advertising methods are more than six months old, it’s likely that they’re out of date. You can’t use old, outdated advertising strategies - not if you want to bring in today’s audiences.
If your advertising methods are more than six months old, it’s likely that they’re out of date. You can’t use old, outdated advertising strategies - not if you want to bring in today’s audiences.
Even
though it’s a powerhouse social media site, there are still many
entrepreneurs who don’t take advantage of using Facebook for their
business advertising.
That’s
a huge mistake because currently, there are over a billion people on
Facebook. You can’t afford to overlook those kind of numbers.
Advertising on Facebook is fast, easy and gets your business in front
of a huge audience.
Make
sure you know what the purpose of having the ad is for. For example,
let’s say you want to gain new subscribers. Then define your
objective by using the ads tool.
You’ll
be given choices like promoting your business page, boosting posts or
having ads that will lead the audience to your site. In the ad
manager, you’ll be able to custom pick your audience according to
where they live, their age level, what their shopping interests are,
and so on.
You’ll
also be able to set a budget based on how much you can afford to
spend. You can also use retargeting. This is an ad method that uses
cookies that are placed on websites.
Many
times people visit a site and don’t stick around.
What these cookies do is they track the visitor’s Internet visits. When this visitor heads to a different site, your retargeting service can follow the cookie trail.
What these cookies do is they track the visitor’s Internet visits. When this visitor heads to a different site, your retargeting service can follow the cookie trail.
Then
your ads will appear in front of these visitors at another time on a
different site. Retargeting works to land potential buyers because
your ad appears again and they remember your site and their original
interest.
They
head back to your site and buy this time, giving you a boost in your
ROI. With ads, you’ll want to analyze them. By monitoring them, you
can measure what you’re spending on the campaign versus what you’re
gaining in new customers or revenue.
Follow
the information on your ad tool dashboard in Facebook to tweak your
ads. You may find that you need to change location or gender or other
things that can improve how your ad performs.
Get Brave and Start Video Marketing and Live Streaming
If
you want to grow your business and increase sales, then you need to be
part of the video marketing world. Video marketing helps you connect
with people and build an audience right on your own blog.
Videos
are popular because of the depth of the connection that’s
available. With certain ads (and even text) on your site, you can’t
grab an audience with storytelling the way a video can.
Videos
are more personable. Your audience can see you or visualize what
you’re talking about if you’re showing how to do something.
Because we live in a visual world, people tend to relate to videos
over just reading something.
You
can have a lot of success with video marketing because you can make
them personal and fill them with tips or advice that can help your
audience. Not just that, but your videos will have additional value
over just a “buy me” sales pitch that the audience reads.
They
get to see that there’s a real person behind the product or the
information. They’re able to put a face with the name or with the
brand. What this does is remove that wall of anonymity even though
they won’t know in depth personal information about you.
With
videos, you become a storyteller and you can literally captivate an
audience and in some cases, create a viral marketing tool. When you
use videos, they help convert the tire kickers into solid buyers more
so than if they just read the sales copy.
Live
streaming is an excellent way to market because you get to interact
with the audience and there are several platforms you can use to do
this with. One of them is Blab.
On
this platform, your audience can join you once they’re accepted and
you’ll be able to see what they want to ask you. It gives you and
the audience the ability to have a conversation in real time that
goes below the surface.
It
builds trust and enables you to discuss ideas, offer solutions and
it’s great for getting feedback from your audience. Periscope is a
live streaming app that lets you broadcast in front of an audience.
You
can build a tribe, meet your audience and build a business by
increasing sales. You’ll get greater exposure for your business
with each broadcast. It gives you real time access to customers
almost as if you’re having a face to face meeting with them.
This
allows your audience to feel as if you’re authentic - and that in
turn builds trust. People can use Meerkat with their mobile devices
connected to social media to connect with their audiences.
With
live streaming, what you’re seeing is what your audience sees.
They can comment as they watch and you can reply back.
It’s an instant connection and interaction.
They can comment as they watch and you can reply back.
It’s an instant connection and interaction.
Plus,
the Meerkat platform lets you share the video and then it alerts the
audience with a link. You can immediately have a thousand people
watching your video.
Convert Better By Improving Your Sales Copy
You
need sales copy in order to have sales of your product. But not all
copy has the potential to convert. Sometimes there can be something
missing that causes your audience to move on without ever making the
purchase.
If
you notice that people are landing on your page but they’re not
buying, that’s a good sign that they need a little more convincing
because your copy isn’t compelling enough.
You
need to analyze how people are responding to your page.
If you have a high bounce rate, it’s time to make some changes. While you certainly don’t want to copy your competition, if they’re successful, then you do want to check them out to see what it is that they’re doing right.
If you have a high bounce rate, it’s time to make some changes. While you certainly don’t want to copy your competition, if they’re successful, then you do want to check them out to see what it is that they’re doing right.
It
could be that they’re doing something with their sales copy that
you’re not doing. Or maybe they’re not doing something that you
are. Either one of those could be something that you can tweak and
see if you get better results that way.
Locate
some of the competitors in your niche and go over their site
carefully. Make notes of how they persuade an audience. Check out
their ratio of sales push to advice.
How
personable are they? What topics are they talking about? How often
are they talking about new things?
Study how much or how little detail they give about their product or information.
Study how much or how little detail they give about their product or information.
Could
it be that you’re giving away too much? Or not giving away enough
information to hook a person’s interest? What is your competition’s
sales to personable ratio of information on their site?
How
fresh is their site content? Once you’ve compared your copy to a
competitor that you know is successful, you can make some changes on
your own. One way to do that is to use split testing.
With
split testing, you create two copies of something like your sales
letter. Copy A would have one headline while copy B would have a
different headline. Then you would send your sales letter to your
email list so that half your list gets copy A and the other half gets
copy B.
Then
you can see which headline was more effective. You can figure that
out just by looking at your data. You can check your colors,
formatting, and even font this way to see how it impacts the buyer’s
final decision.
You
can use split testing to send traffic to two separate landing pages
and then you can see which one performs better. You can use video on
one page and plain text on another.
To
keep from getting overwhelmed by all of the possible changes you can
make, only implement one change at a time. You can also make a hybrid
sales page - using both video and text on your copy to attract your
audience.
If
you want to test this, you can use video in split testing and send
half your list video and the other half text. Then compare those
results to a hybrid mix, where you combine different media formats on
the page, to appeal to more potential buyers.
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